Unlock hidden
opportunities.
We figure out what really matters to your customers, and turn that insight into new sources of advantage and growth.
Strategy | Product & Service Design | Ventures
What our clients say about us
“The team at Hidden Strategy were fantastic in really understanding our customers, how they shop and our broader business model. Their approach really enabled the project to go above and beyond the obvious answers and come up with a unique way of thinking as well as some very tangible outputs.”
Hannah Gibson, CEO Ocado Retail
“Hidden Strategy brought a thoughtful approach to a complex and sensitive problem. They challenged our thinking while also being pragmatic and getting things done. We refer back to the blueprint and principles regularly when we’re making decisions and onboarding new team members and partners.”
Kayleigh Hartigan, Founder and CEO Fertility Mapper
Our work
Fertility Mapper:
fertility passport service vision
Co-creating the vision for a new Fertility Passport service with users, clinics, and the Fertility Mapper team.
What makes us different
We connect a lot of dots
We’re super curious and always think about the bigger picture. To make sure the dots get connected, we work in parallel not in sequence - bringing research, strategy, design, and content development forward together.
We work in the open
We share work as it develops, in workshops and on Figma. We draw teams together - focusing on how interesting an idea is, not where it comes from.
We are not trying to be radical
Our approach isn’t about chasing novelty for its own sake. We want to uncover and amplify the ideas, patterns, and strengths already present in your organisation. Together, we reframe familiar ideas and unlock new opportunities.
We believe that specific deliverables lead to better outcomes
We like long-form writing. We like commercial models. And we like concrete design deliverables, like blueprints, wireframes, and screens. We find they help us get to good ideas faster and improve collaboration. We’re less convinced by bullet points in PowerPoint, proprietary processes, and post-its.
We are hands on
There's no management layer. Our team is made up of senior people who are deeply involved in the work from start to finish. We’ve worked at corporates, run design studios, and founded start-ups. Now we’re doing our own thing together.
Let’s chat.
Just fill in the form below. Ideally let us know a bit about the problem or opportunity you would like to discuss.